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Advertising and Marketing Law
Advertising and marketing professionals are dedicated to building and supporting brand identities. Cantor Colburn Trademark and Copyright practice attorneys regularly advise in-house and outside marketers, advertising agencies, and public relations firms on all facets of their advertising campaigns and marketing programs, from conception to completion.
We carefully prescreen and review client marketing and advertising materials – from print, radio, and television ads to direct marketing collateral and website materials – to ensure that:
- New marks, slogans, taglines, and copy are properly cleared
- Marks, slogans, taglines, and logos conform to established and accepted usage guidelines
- Product claims are adequately substantiated
Properly structured sweepstakes, contests, and other promotions can be powerful marketing and brand-enhancing tools. We work with clients to prepare and review rules and regulations that comply with applicable state laws. We also prepare and negotiate endorsements and other promotion-related contracts and agreements for our clients.
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Publications
- Exploring the impact of artificial intelligence (AI) in everyday trademark practice before the USPTOJuly 19, 2024
- July 12, 2022
- April 6, 2021
Events
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- November 14, 2023
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- Michelle Ciotola Presents at Annual JPPCLE Event on Extraterritoriality of U.S. Trademark ProtectionSeptember 7, 2023
- July 20, 2023
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- January 31, 2023
- December 6, 2022
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- November 16, 2021
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- October 21, 2021
- April 30, 2020