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Dupe culture clash: strategies for brand owners
January 28, 2025
The Trademark Lawyer
"Dupe culture clash: strategies for brand owners," by Michelle Ciotola in the The Trademark Lawyer Annual 2025 issue covers the rise of “dupe culture” and the role social media plays in marketing dupe products, providing strategies for brand owners to protect their intellectual property in this space.
As Partner and Chair of Cantor Colburn's Trademark & Copyright Practice Group, Michelle Ciotola concentrates her practice on counseling, protecting and enforcing trademark, trade dress, copyright, and related intellectual property rights, as well as counseling clients in unfair competition, Internet, advertising, and promotions law.
